"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same method", my exasperated hubby hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I actually wrote 'designer tissue'. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combo'. Hey, I am still a customer, remember that. I am entitled to succumb to great product packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shouting kids and exasperated husband running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for referral' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, however these packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much money on the packaging?" Perhaps you're likewise believing that the money ought to go towards establishing better quality items ... for faster shipment options ... or perhaps the cash should go towards spending potential customers to pricey suppers in Italian dining establishments. It's your call, truly.
However this is what I have to tell you, as a graphic designer and consumer. The more effort you take into developing your packaging, more consumers will stop and take an appearance at your packaging or what's inside the product packaging. Now, does it make good sense for me to say now that when they stop and take notification of your product packaging, your possibility of getting them to purchase your item increases? Precisely.
And check here without an electrifying packaging, consumers are going to walk past the stacks and heaps of other competitor items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging publications.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and read more then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for recommendation' clear folder. I do not keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into designing your product packaging, more consumers will take here an appearance and stop at your packaging or what's inside the packaging new product.